AWARE
Music-Infused Headwear Supports Breast Cancer Research
i360 Debuts Breast Cancer Beanie with Proceeds to Benefit the Breast Cancer Research Foundation
(Sacramento, CA) August, 2009 – Music is a common thread that connects people through nearly every experience – across cultures, across borders and even across generations. Now music has found a way to connect people whose lives have been affected by breast cancer. Scientific research has recently confirmed that women undergoing breast cancer treatments have known for years – that music calms the soul and relaxes the body, lessening the negative impact of harsh cancer treatments.
Soundescapes, inc. the Creators of i360 Music Infused Apparel, heard this loud and clear, and decided to develop a limited edition line of “AWARE” i360 Beanie and Hat Beanie’s-- to sooth the souls of those undergoing chemotherapy and allow people to support the efforts to find a cure when purchasing a product from the “AWARE” line. Proceeds from purchases will benefit the Breast Cancer Research Foundation (BCRF), a non-profit organization dedicated to the fight against breast cancer. The BCRF is the only breast cancer organization to appear on the American Institute of Philanthropy’s “Top Rated Charities" list.
The i360 Breast Cancer Beanie is a cozy cap that fits comfortably, showing support for those in need. Yet the true inspiration behind the beanie is its ingenious placement of headphones within the cap, eliminating messy wires and bulky headphones while also delivering top-notch sound.
Music emanates from the fashion headwear using a patented i360 technology that includes a washable 3-jack wiring assembly and internal pockets allowing you to connect your iPod and custom i360 speakers, all hidden from view. The i360 line of music-infused headwear was founded by entrepreneur Aaron Phillips, who experienced the frustrations of dropping his iPod and getting tangled up in wires while doing strenuous activity such as running, snowboarding, and skateboarding.
Looking for an opportunity to help others though his work with the i360, Phillips decided to use all of the pink products in his new line of beanies and hat beanies as part of a campaign to support the Breast Cancer Research Foundation and help support breast cancer awareness. “Listening to music is a positive experience and we want to share that experience with those who need our encouragement,” said Aaron Phillips, inventor of i360 Music Infused Apparel. “Breast cancer is so prevalent among women and men today; I wanted to find a way through my work to help raise money for a cure and show my support by representing the awareness ribbon on our products letting the patient know they are not alone.” Every pink beanie and hat beanie has a tag featuring a pink ribbon and the word “AWARE” on the inside.
The new i360 Breast Cancer Beanie & Hat Beanie combines a stylish, soft and comfortable beanie with the music-infused capabilities of an i360 headband that is designed to hold an iPod Nano or MP3 player. The beanie retails for $49.95 with 10% of sales benefiting the Breast Cancer Research Foundation. The i360 Breast Cancer Beanies come in two colors – black with a pink ribbon and white with pink i360 logo print and pink ribbon. All “AWARE” products can be purchased online at www.ithreesixty.com, www.amazon.com and selected retailers.
About i360 In 2009, Sacramento, Calif. - based Soundescapes, Inc. debuted its i360 line of Music Infused Headwear designed for people to enjoy their favorite music while doing their favorite activities. i360 headbands and beanies are being sold online and through retailers across the country as well as in Canada and Europe. More information about Soundescapes, i360 and the Breast Cancer product line can be found at www.ithreesixty.com.
For more information about the Breast Cancer Research Foundation, please visit www.bcrfcure.org